A real letter to "Dear Abby" highlights the harsh reality of age discrimination. It is the one form of discrimination that society finds "acceptable". Help us fight it.

We absolutely love stories like these. We salute everyone who has found success in their "golden years" and, if you are reading this and are not over 55, we both, wish you all of the success in the world and encourage you to look beyond the number that is age

In a decades-long career of energetically flogging lipsticks and balms, Ms. Brown, 68, earned fame and the trust of millions of customers with a be-as-you-are approach that, at its inception in the early 1990s, upended the artificial beauty standards of the day.

First, we are opposed to them as a matter of principle. 

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Rosemary Ravinal is a world-famous PR and Public Speaking expert, read her article here. We were honored to have Rosemary be our guest in "One Take: Because Life has no Rehearsal" and you can watch her episode here

As a "Public Service Announcement" here's a good, practical, easy-to-follow article published in the New York Times

Read the entire article by clicking on the picture

Click the picture to see the video

Click the picture to watch the video

Click on the picture to see the video

Click on the picture to watch the video

Click on the picture to see the video

Click on the picture to see the video

Click on the picture to see the video

Click on the picture to see the video

A new study published in the British Journal of Sports Medicine shows that better cardio fitness in older age is linked to healthier brain aging.

Your Gray Matters celebrates creativity at every age. Some people refuse to give up their creativity and careers just because society thinks that they ought to be retired. Here are 17 people that inspire us.

By Dana G. Smith - April 29, 2024

Earl Boyd, 83, moved into a Manhattan homeless shelter in May and often hangs out across the street. Credit...Ahmed Gaber for The New York Times

By Dani Blum, Illustrations by Petra Eriksson - July 7, 2023

Roller Derby

By Ann Carrns - Nov. 8, 2024

They’re the sound checkers who puff and count into microphones; the runners in black who bring guitars out between songs; the daredevils who climb into the rafters to adjust lights; the spelunkers who burrow under stages to tweak cables. Their job is to create a seamless experience for the music fan and a painless experience for the musician. They keep the live music industry humming, and their ranks might contain more Medicare-eligible employees than any other segment of the music business.

Larry Pennington, a fashionable former educator, was looking to share some advice on home décor and thrifting. He became an unlikely social media darling.

Expert Panel, Forbes Coaches Council - Mar 16, 2020,01:15pm EDT

The BBC Future Team - 1 January 2025

Here's a handy guide published in the New York Times that might prove useful.

A month ago, we embarked on our podcast “One Take: Because Life has no Rehearsals”.

We hear from Dr Michael Roizen, author of The Great Age Reboot, who shares simple tips to stay fit and explains why futness matters more as you age. Produced by: Ellenoor Shameli & Griesham Taan for BBC

Tech entrepreneur Bryan Johnson, 46, is spending millions trying to turn back time on his body. His extreme and sometimes controversial regime of fitness, tracking, and treatments has raised a lot of eyebrows after his story went viral last year.

Stan A. Goldberg Ph.D., July 6, 2024

FILE - Former NASA astronaut Ed Dwight poses for a portrait to promote the National Geographic documentary film "The Space Race" during the Winter Television Critics Association Press Tour, Feb. 8, 2024. (AP Photo/Chris Pizzello, File)

Of nearly 70,000 advertising employees in New York at the end of last year, less than 8 percent were Black, about 11 percent were Asian and under 15 percent were Latino, according to a report released on Monday by the Center for an Urban Future, a public policy research organization that seeks to increase economic mobility. Over 58 percent of employees were women, most of them white. The figures made advertising among the city’s least diverse industries in the city.

When all is said and done, a formal mentorship program requires work, dedication and vision, but it pays off handsomely. You add value to your younger co-workers, remain relevant and sharp and prove your value to your company

👉 Planning Department:

Creative Department:

👉 Learning and Development

👉 Mentor-Mentee Pairing

If you are the CEO

Your Gray Matters welcomes the opportunity to create a custom mentorship program for your organization or for you to implement in your organization. Write us at msalup@yourgraymatters.org or grab some time at www.calendly.com/performist-us/60 - Thanks

Your Gray Matters welcomes the opportunity to create a custom mentorship program for your organization or for you to implement in your organization. Write us at msalup@yourgraymatters.org or grab some time at www.calendly.com/performist-us/60 - Thanks

As a potential mentor, and as someone who wants to create a mentorship program, you can take a first step by identifying potential mentees and diplomatically explaining that you are available and to keep these things in mind.

Take the first step... your mentee is waiting for you and they don't even know it

After reading articles, speaking with friends and getting feedback from total strangers, we see some definite trends.

Effective Mentors share a handful of common qualities. If you have them, you’d make a great mentor:

For older employees to remain effective mentors in the rapidly evolving advertising industry, proactive learning is essential.