The graying of Tik Tok is real, you need to rethink what you think you "know" about people 55+
TikTok isn't just for Gen Z anymore. A wave of older adults—creators in their 50s, 60s, and 70s—is reshaping the platform. And they're not just scrolling. They're posting, storytelling, building communities, and shifting the app's culture.
Let's talk numbers.
In the U.S., users 55+ now make up 14% of TikTok's audience, up from 9% just a few years ago.
Globally, that's over 93 million people. Users aged 45–54 are also growing fast, moving from 8% to 13% over that same timeframe. It's a change worth noting.
On the platform, people of all ages connect over parenting, pets, grief, humor and life advice.
Some users are resisting the change, but creators over the age of 50 aren't fazed. They're bringing personality, humor and style to the app. They're being themselves. And guess what? It's working.
Brands Must Act Quickly
The 50+ creators driving this movement bring something rare in social media marketing: trust. Their audiences tend to listen and buy.
Partnering with them means telling stories that feel unexpected, but resonate nonetheless.
At Your Gray Matters we believe in a data-driven approach to marketing. The more data you have, the better the 55+ looks.
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