One Take with Patsy Linares

👉 The Scoop – Patsy began her career in one of the most luxurious segments there is: Cruise Ships. There she learned to mix both, the imperative of creating a distinctive brand that would communicate the difference between cruise ships while, at the same time, driving customers to action. This, which sounds simple, mixes almost every element of modern communication including tight segmentation, knowledge about the many communication channels and how people make decisions.

👉 Decisive Moment #1 – Deciding her career path and starting in-house agencies for Norwegian Cruise Lines and Casa Cruise Lines.

👉 Decisive Moment #2 – Jumps ship, but remains in the industry by opening PIL Creative, an ad agency very heavily into branding, and especially luxury branding.

👉 Unexpected change or event – Covid –which shut down the entire cruise industry.

👉 What did she do? – Drawing on her enormous experience with branding across all channels, incorporated even more digital channels into the mix to reach consumer everywhere they went. A true omni-media approach.

👉 About older workers – I think the biggest pitch for me (as CEO of a branding agency) is don't stay in your lane. You can always go to different lanes. What is your thought process? What are your habits? Do you like to read, are you more active? And no matter what age, be able to be able to understand brands. Take a boring brand and come to me and say, look, I took this brand and I did this… I don't care about age, as long as you kick the ass on that thing.