One Take with Jim Moore

👉 The Scoop – Jim Moore is a car guy in the purest sense of the word. He moved to Detroit to work in the car advertising business. Managed General Motors around the world for Leo Burnett, one of the largest agencies of the time until… but, no, you need to watch the podcast. So, how did Jim wind up the CEO of AirBrigade.com? You really have to watch the podcast.

👉 Decisive Moment #1 – Moves to Detroit to work in the car advertising business and winds up managing the General Motors account worldwide for Leo Burnett.

👉 Decisive Moment #2 – All hell breaks loose. Read on.

👉 Unexpected change or event – General Motors went bankrupt. Detroit went bankrupt. And the ad agency business suddenly changed from TV and print to digital.

At the time, General Motors was among the largest car manufacturers in the world. It was, everyone believed, too big to fail. Detroit was also “too big to fail”, being home to not only GM, but also hundreds of vendors and suppliers to the auto business. And Television was (and continues to be) a huge business. But with digital, television ceased to be king.

👉 What did he do? – Started a digital company. Along the way, teamed up with a friend who created a website full of resources for hunters. The website morphed into an e-learning platform –HunterEd—which they sold to a VC. Today. Jim is mentoring young people who want to create their own companies… and heading a club focused on air-cooled 911s. Catch him at www.AirBrigade.com

👉 About older workers – Ad agencies are no eager to speak with older professionals with gray hair when they can hire 40-year-olds for way less money. Ultimately, their loss. And, naturally, if you can be your own boss, that’s way better.