One Take with Bill Bakula

👉 The Scoop – For 35 years, Bill Bakula has been a force in entertainment, direct marketing, business and technology. While famously known as the marketing expert behind the iconic psychic, Walter Mercado, Bill has organized over 2,000 live shows for luminaries such as Pearl Jam, Ray Charles, Nirvana and dozens more. Bill also orchestrated the Rolling Stones’ concert in Cuba.

👉 Decisive Moment #1 – As a young guy working at Channel 7 in Miami, he saw that technology would soon leave him without a job. So, he hit the grandparents of a few friends, who owned several theaters in Miami Beach, and created a live event company –Bam Bam Productions—using the empty theaters in Miami Beach owned by those grandparents.

👉 Unexpected change or event – The incredibly quick adoption of Bitcoin. “I wrote the white paper in 2006 previewing the creation of a diamond-based digital currency which I called ADAMAS, for the Greek word for the hardest substance.” But Bill never imagined the quick adoption of Crypto and Bitcoin.

👉 What did he do? – Focused on acquiring, digitizing, and monetizing artwork, paintings and sports memorabilia, and selling it in affordable units –Pixels—with the utility being the possibility of winning the actual asset.

👉 About older workers – Who are you going to hire? The person who’s done it 100 times or the person who’s only done it once? Hire the person with experience and then let that person hire everyone else needed to support the project. But you can’t buy experience.