One Take with Deborah Malone

👉 The Scoop – Deborah Malone is the definition of “sui generis”. At one point she decided that she was going to become the standard bearer for the international marketing and advertising industries, so she created “The Internationalist”, still the official publication of the entire industry. Truly inspirational.

👉 Decisive Moment #1 – 21 years ago, Deborah realized that the international marketing industry fascinated her. She created the Internationalist Magazine and a complete media ecosystem around it.

👉 Unexpected change or event – is it seems that everything is political. It seems that brands are political, whether they like it or not, what we wear is political. And I think that that's a direction that may not be good. What's now happening is it's seeping into marketing as it's seeping into life. I'm not sure this is a good thing or a thing, but you know,

👉 What did she do? – We haven't really varied from our original intention, which was to connect the people and ideas in international marketing. But now we do it in a lot of ways. It's not only the content. we have everything from book publishing to content via video.

👉 About older workers – Advice to CEOs: There's a couple of things that really matter when it comes to business. One of them is experience. One of them is understanding relevance. And one of them is having the confidence of that experience and that relevance. That’s what people over 55 bring to the business.