One Take with Irving Plonskier

👉 The Scoop – Irving Plonskier was a media icon in the ad agency business... then he became an even bigger media icon in the media business. Today, he is once again reinventing himself and leading the way in the renewable energy business while helping creators monetize their work.

👉 Decisive Moment #1 – While working in a specialized media unit at Y&R New York, he was approached by his direct boss about working internationally. After waiting patiently for the right opportunity, took the leap and accepted the position of Media Director at Y&R Madrid.

👉 Unexpected change or event – In advertising, holding companies going public and shifting from being 100% client-focused to being focused on Wall Street, quarterly profits and sustainable earnings momentum.

In media, seeing companies actively "going to sleep" to avoid the digital revolution, burying their heads in the sand and hoping the digital revolution would go away.

👉 What did he do? – Drew from a key discipline he learned at Y&R, learning fast. First, is working to create and scale a renewable media company. Second, he launched a company to help creators monetize their work.

👉 About older workers – One word of advice to a CEO looking to hire: Hire the best person you can find. The better your people are, the better your company will be and the better off you'll be.