One Take with Rochelle Newman-Carrasco

👉 The Scoop – Rochelle Newman-Carrasco, a “gringa” was one of the earliest forces in the U.S. Hispanic Advertising industry, when she started working for Pedro Font, founder of Font & Vaamonde and one of the earliest Hispanic agencies. Eventually, she moved to the West Coast as President of F&V West and opened her own shop: Enlace Communications. An actress by training, Rochelle now dedicates about 60% of her time to her own projects.

👉 Decisive Moment #1 – Joined Pedro Font as his “girl Friday” even before there was a Font & Vaamonde office.

👉 Decisive Moment #2 – Tried to leave the entire industry and met Aaron Walton and joined Walton-Isaacson.

👉 Unexpected change or event – After 44 years in the business… the lack of growth of the U.S. Hispanic Market.

👉 What did she do? – At Walter Isaacson she rethought Hispanic marketing itself, creating new conversations at the intersections of cultures. The entire Hispanic market began as a “multicultural” effort. Walton Isaacson’s approach is to open up new possibilities of reframing and rethinking. On the personal side, Rochelle also reached the “if not now, when” point and started to move on towards her own projects.

👉 About older workers – Talk to me about what you bring to the equation.

So, on the one hand, there's this sort of bias that the person's gonna be stuck in their ways, or that they're overqualified. So, we have to get rid of, stuck in their ways, overqualified, but those are all perceptions.

Tell me why my vast experience is not stuck in nostalgia

Experience: What am I doing to keep my chops, for lack of a better word, my skillsets not only fresh, but future focused.

As an older person, how do I prove to somebody like you that I'm future focused? Five words.

First of all, that your life is bigger. That it is in touch with contemporary culture. That you are contemporary, that you are not only a sponge that it comes to you and you absorb it, but also a seeker.

Tell me a story that makes you the narrator on the cusp of seeing things that we are not seeing. Tell me what you're seeing that you believe is a value to a current and future conversation about whatever role we're being hired for. So have that sort of worldview.