One Take with Ernesto Adduci

👉 The Scoop – Ernesto Adduci’s life has been amazing. From a small international ad agency in Costa Rica, Ernesto rose to senior international posts at FCB and Leo Burnett in Chicago to creating the largest Rock festival in Costa Rica. Ernesto defines himself as a “content creator”. We think that’s a total understatement.

👉 Decisive Moment #1 – Ernesto had cancer seven years ago, in 2018. After a year of chemo, surgeries, and debilitating treatments, of thinking he would die he emerged and asked himself “what makes me happy?” And decided to pursue that life.

👉 Unexpected change or event – The switch to money at the expense of quality. Ad agencies went from wanting to hire the best people to hiring the people who achieved adequate results for the least amount of money possible.

👉 What did they do? – The combination of cancer and the lower standards in the industry pushed Ernesto to leave “corporate”. Today, he works with his wife on her catering company, works as a fractional creative director with an agency in Costa Rica, as a freelancer with others, owns a record company and, naturally, organizes the yearly Rock Fest.

👉 About older workers – For many older workers money is no longer the primary consideration. An older worker will bring this “nothing to lose” mentality and take the kinds of creative risks that, mixed with their experience understanding what works, benefits any company that hires them.