Full Spectrum Ad Guy
From Argentina to the world, click on the picture to learn more
👉 The Scoop – Mariano Roman has participated in the full spectrum of advertising. From working at one of Argentina’s iconic creative agencies, to media agencies to now one of the largest media selling platforms.
👉 Decisive Moment #1 – Moved to Mexico from Argentina, which then led to Mariano handling Latin America.
👉 Decisive Moment #2 – After years on the agency side, wanted to change sports, not just teams, so Mariano accepted an offer from a media sales platform and crossed to the other side.
👉 Unexpected change or event – Programmatic changed our whole buying discipline, from buying “media” to buying audiences. Another huge change is the involvement of procurement in the advertising discipline.
👉 What did he do? – Moved to the media selling side.
👉 About older workers – Think about pilots. If you have a jet fighter, you might want a daredevil. If you have an airliner and need to take 300 people safely to their destination, you want a more experienced, seasoned pilot.
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