One Take with Kiko Rikote

Published on 16 June 2025 at 05:41

Miami's Legendary Photographer

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👍 Every city has a handful of photographers that defines it. For Miami, Kiko Rikote is one of those elite photographers. He has been one of Miami’s defining image makers for decades

👍 Decisive moment #1 – Kiko, who worked as a model, picks up a camera, starts photographing and discovers that he has “the eye”.

👍 Decisive moment #2 – Spends $20,000 and goes all in into digital

👍 The hard work: The business of photography. Every month, Kiko hunts for a unique picture that fits his style and sends it to clients and potential clients to keep the conversation going

👍 The big change in his world: AI, which has the capability of generating images from just words. AI doesn’t need a studio, a model or even a camera to produce photographs

👍 Kiko’s reaction was to branch into commercial directions that can’t be done with AI: commercial shoots, locations, products and much more

👍 Advice to CEOs: As a photographer, I’m quick, I know what I’m doing. I don’t have to spend 2 days figuring out a shot. An experienced photographer is creative and much more efficient

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