One Take with Tony Stanol

👉 The Scoop – An adman for decades, Tony switched gears and joined GRN –Global Recruiters International— first as President of GRN Calabassas and currently President of GRN Sarasota. Today, Tony is one of the best know recruiters in the ad industry and, especially, in the Hispanic ad industry.

👉 Decisive Moment #1 – I'll have to go back to college for this one. At college I sort of thought I wanted to be a copywriter. But what really galvanized it for me was a professor who said, “you're not selling a quarter inch drill bits, you're selling a quarter inch holes”. It all kind of snapped into focus for me. I love psychology. I love to understand the way people think. I love the way marketing works. And that was the defining moment.

👉 Unexpected change or event – When I joined an agency I thought I’d move maybe to another agency a few years later, that I'd always work in the advertising industry. That didn't happen right about when I was knocking on the door of 50. I got bounced a couple of times and it was the first time in my life that I ever got laid off from a job.

👉 What did he do – I still needed to make money. So I decided “I have to change jobs, I have to do something completely different”, which got me into the recruiting side of the business. I'm now an executive recruiter, putting people into advertising. We got trained in the art and science of recruiting. My love has always been advertising. So, I recruit in advertising.

👉 About older workers – That's a tough one because I'm motivated by making the placement. And sometimes agencies don't want to hear about someone that's maybe not in their line of sight. So, I'm torn between, making a sale, and putting the right person in there who I think could really do the job.