One Take with Alfredo Duran

👉 The Scoop – The phrase “present at creation” has been overused. But, in Alfredo Duran’s case it applies 100%. He joined WLTV when it was only a local channel… which then became Univision. He joined the tiny Latin American Pan-Regional Cable industry and helped it take off.

👉 Decisive Moment #1 – Learned the important of vision.

👉 Unexpected change or event – First, the growth of Latin American Pan Regional Cable. Later, the advent of digital.

👉 What did he do? – Embrace digital in every aspect including making sure that digital rights were always included when negotiating programming deals.

👉 About older workers – Yes, you're right. We're not digitally native. But that doesn't mean we're not really smart. And it doesn't mean that the digital world is neuroscience, for crying out loud. Older workers are really good at transmitting the culture of the company and training younger workers. “We are a great package of wonderful things”