One Take with Jan Weinstein

👉 The Scoop – Jan is an icon in the world of New York advertising. We were lucky to catch up with Jan fresh off a hot-air balloon safari, so a great time to talk about decisive moments.

👉 Decisive Moment #1 – The reason I got the job at FCB – I had worked at Initiative prior to that—was entirely because of the relationships that I had cultivated in the industry and a light bulb went off in my head: I realized that my career was going to be built on relationships. Because who you know and how you show up and the chemistry you build with people and the relationships that you foster are as important, if not more important than what you know.

👉 Unexpected change or event – I never would have imagined the influence that social media would have on our entire culture and the media landscape. We had Friendster accounts. But once social really started to boom as a platform, it became like an unprecedented platform for not only culture, but how to market products and services.

👉 What did she do? – First, hiring responsible digital opinion leaders. Second, create compelling stories from real patients. Third, use third-party verification for trusted platforms.

👉 About older workers – “First, I'd say hire them, hire us, right? The two words that I would probably say to a CEO or CMO are work ethic. We grew up in an industry and a profession where we took pride in working hard to get the job done. Someone of the certain age, person of age, they're not gonna be resistant to checking emails or checking their phone in off hours because we have the capability to better balance our lives and our work. The other piece of advice that I would give is that consider return on investment.”